A CRM-Integrated 3D Masterplan: the Eurobud Case Study
Three developments, three 3D masterplans and one system that fetches unit prices and availability by itself. The developer updates nothing manually, because the masterplan reads it directly from their CRM.
About the client
Eurobud Chajewscy is a developer from Pomerania, Poland, running several residential schemes at once. We have worked together for a long time; the first version of the masterplan for Osiedle Kasprowicza in Pruszcz Gdański was built many months ago.
Eurobud doesn’t run a separate website for each development. They all sit on one site, where each scheme has its own page with a full presentation. That makes sense with so many projects running in parallel, but it needs a system that handles different developments consistently.
Today three of our 3D masterplans run on the Eurobud website.
A 3D Masterplan Integrated With the CRM: No More Manual Updates
This is the foundation of the whole solution and what sets it apart most from an ordinary, static development render.
The masterplan pulls all its data straight from Vox Developer, the system Eurobud uses to manage sales: price, floor area, number of rooms, floor and availability. None of it is hard-coded into the masterplan. When a salesperson changes a unit’s status in the CRM, the masterplan on the website shows it automatically.
Each apartment is highlighted in the colour of its status. The bar at the bottom shows at a glance how many units the scheme has, how many are available and how many are sold. Buyers see the current state of the offer, and the developer doesn’t have to remember anything beyond their normal sales process.
The masterplan can be filtered in several ways: only available units, only a specific floor, only a certain floor area. Instead of scrolling a table with dozens of rows, buyers narrow the view to what actually interests them.
Besides apartments, buyers can also choose parking spaces and storage units in the masterplan, which work the same way.
Integration With Any CRM, or Our Own Sales System
For Eurobud we integrate with Vox Developer, but that isn’t the only option.
We connect the masterplan to whatever system the developer already uses. If the developer doesn’t have a CRM yet, we install our own unit sales system on their website. They then get a panel where they change prices, statuses and other details for all units in one place, and the changes update automatically everywhere on the site.
Both options include an automatic price history that meets the requirements of the EU Omnibus Directive with no manual work.
Osiedle Kasprowicza: the Full Version With 360° Rotation and Tours
The masterplan for the development in Pruszcz Gdański is the most advanced of the three.
The development can be rotated all the way round and viewed from every side. During rotation a compass on screen points north, which helps with orientation and shows straight away which direction a particular apartment’s windows face.
Clicking a hotspot opens the floor plan of that level, where you choose a specific apartment. It is a natural path: buyers first judge the position of the building, then the floor, and only then the layout of the unit.
We also built 3D virtual tours into the masterplan. Clicking the right hotspot takes you to a chosen spot in the development, where you can look around from the perspective of someone standing there and see the details of the surroundings.
Tarasy Kociewia and Wiejska 10: the Static Version
The other two masterplans work in exactly the same way in terms of CRM integration, filtering and unit sheets. The difference is that they are static, without 360° rotation or virtual tours.
The choice depends on the nature of the development and what needs to be shown. For a scheme spread over a large site, where the relative position of buildings, the terrain and the surroundings matter, rotation gives buyers a picture a static view can’t. For a single apartment block, the focus shifts to choosing the floor, the layout and the orientation, and that works just as well from a well-chosen fixed perspective.
Wiejska 10 in Gdynia has 66 apartments from 36 to 108 square metres. With that many units, fast filtering and getting quickly to a specific offer are key, and the masterplan delivers exactly that.
We build both versions to the same technical standard. The choice depends on what sells a particular development better.
Migrating From Developer Manager to Vox Developer
Eurobud built a new website and took the opportunity to switch CRM from Developer Manager to Vox Developer. We carried out the migration together.
A new CRM means a different API, a different data structure and different field names. With excellent cooperation on all sides we built the integration smoothly. Our masterplans can be adapted to any CRM on the market.
Switching to the new system meant rewriting the CRM communication layer for all three masterplans, testing that the statuses matched and making sure no apartment would suddenly show as available or disappear from view.
For a developer changing CRM this is a real risk that rarely gets considered when the decision is made. It is worth checking in advance whether your masterplan provider can handle such a migration at all.
3D Animations for Three Developments
For each of the three developments we also created a 3D animation of about twenty seconds.
They show each scheme in motion from several angles, with animated people moving realistically. The short format works well in ad campaigns and on social media, where a longer film wouldn’t be watched to the end anyway.
Free Updates: a Masterplan That Keeps Improving
The first version of the masterplan for Osiedle Kasprowicza was built many months ago. Since then the system has changed a lot and gained many new features.
We give all updates to our clients free of charge. Eurobud now uses a far richer version than the one it originally ordered, without paying a penny more.
That is the difference between buying a finished file and buying into a solution someone keeps developing. A masterplan ordered a year ago doesn’t fall behind what we offer new clients.
See the Masterplan in Action
The full presentation of the development: eurobud-deweloper.pl
A 3D Masterplan for Your Development
We build interactive 3D masterplans integrated with the developer’s sales system. With 360° rotation or static, with or without virtual tours, connected to your existing CRM or to our own management panel.
